Luxury lifestyle brand Shanghai Tang and famous sports brand PUMA jointly launch the third installment of their design collaboration The Shanghai Tang Crest Logo PUMA.
Taking a bold stride from previous editions where traditional Chinese fabrics such as brocade (Shudoh Tang) and Peony print (Shanghai Tang Peony) were used as design elements, the new Shanghai Tang Crest Logo PUMA makes a sharp turn using the brand’s bright signature colors and highly-recognizable crest logo to create a modern Chinese classic.
Available in fuchsia and lime-green, the sleek, eye-catching shoe was designed with the high performance and functionality favored by PUMA fans. The upper of the shoe features a Shanghai Tang logo-ed satin offset by black suede trim. Its asymmetric eyestay, inspired by the qipao’s crossing collar, is punctuated with metal eyelet reinforcements. Contrasting shoelaces fuchsia for lime-green shoes, and vice versa - with the PUMA logo engraved in the metal lace-tips and a suede puma appliqué complete the whimsical look.
The Shanghai Tang Crest Logo PUMA will be sold in all Shanghai Tang flagship stores and selected retailers in November 2007.
Source: Shanghai Tang Press Release (Honk Konk, July 23th)